Hay fever misery does last longer – here is how to cope

• Hay fever season has extended by approximately two weeks compared to the 1990s, prolonging symptomatic periods and increasing patient burden throughout the year
• Prolonged pollen exposure requires more sustained and proactive management strategies beyond traditional reactive treatment approaches
• Extended hay fever duration necessitates earlier intervention and patient education about preventive measures to maintain quality of life over longer symptomatic periods

Symptoms are lasting for up to two weeks longer than in the 1990s, according to a major report - so what can you do about the pollen bomb?

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