I lost my hair to chemo – now my wigs are worn by A-list stars

• Cancer patients undergoing chemotherapy can experience significant psychological distress from hair loss, highlighting the importance of discussing appearance-related side effects and support options during treatment planning
• High-quality wig provision and cosmetic support services may improve quality of life and psychological outcomes for patients experiencing chemotherapy-induced alopecia
• Healthcare teams should consider signposting patients to appearance support services and specialist wig suppliers as part of holistic supportive care during cancer treatment

Antonia Okonma Shittu's wig business was launched after a shock diagnosis, and she now wants to help other women feel their best.

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