Initiatives aim to help breastfeeding difficulties

• World Breastfeeding Week (1-7 August) highlights new initiatives designed to support women experiencing breastfeeding difficulties and improve access to lactation support.
• Enhanced breastfeeding assistance schemes are being promoted to help address common challenges and reduce barriers to successful breastfeeding in clinical practice.
• GPs and healthcare professionals should be aware of these initiatives to signpost patients towards available support resources during breastfeeding consultations.

The scheme is part of World Breastfeeding Week, from 1 to 7 August, organisers say.

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