Midwives remain the most trusted source of information on pregnancy vaccination

• Over 60% of pregnant women cite healthcare professional recommendation as a key driver for vaccine uptake, highlighting the critical influence of clinical advice on vaccination decisions
• Midwives are positioned as the most trusted source of pregnancy vaccination information, making them essential champions for improving vaccine acceptance rates
• Direct professional endorsement significantly impacts pregnant women's willingness to accept vaccination, suggesting targeted midwifery engagement could optimise antenatal immunisation programmes

Over 60% of the women surveyed said being advised to have any of the vaccines by a healthcare professional was an important reason for taking up the offer.

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