There’s a reason child vaccination rates are falling – and it’s not social media

• Vaccination rates declining across UK: Child immunisation coverage is falling below safe thresholds needed for herd immunity, creating vulnerability to vaccine-preventable disease outbreaks.
• Social media not the primary driver: Misinformation on platforms is less influential than other barriers such as access issues, appointment availability, and practical challenges for families.
• Proactive clinic interventions required: Individual practices can improve uptake through targeted outreach strategies, as demonstrated by a west Yorkshire clinic implementing aggressive catch-up programmes.

As child immunisation rates fall across the UK, one clinic in west Yorkshire is taking aggressive steps to boost immunisations

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