Vapes to have less enticing names to protect children, under UK plans

• UK government is consulting on restricting vape flavour naming conventions to reduce appeal to children and deter youth experimentation
• Planned regulations would prevent manufacturers from using enticing descriptive names on vape products marketed to consumers
• Policy aims to address childhood vaping uptake through product labelling controls alongside existing age-of-sale restrictions

People are being consulted about plans to stop vape companies using of enticing flavour descriptions that "attract" children into experimenting.

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