‘I went undercover to expose dangerous advice given to parents’

• Key Takeaways for Clinical Practice
• Healthcare professionals offering parenting advice on mainstream media should be subject to scrutiny regarding their qualifications and evidence base, particularly for infant sleep guidance
• Patients may receive conflicting or potentially unsafe advice from social media personalities and TV personalities who lack appropriate medical or nursing credentials
• GPs should be prepared to discuss safe, evidence-based sleep practices with parents and address misinformation encountered through media sources

Alison Scott-Wright, also known as 'The Magic Sleep Fairy' has appeared on TV giving advice around improving the sleep of babies.

ClinicaliQ summarises and contextualises external updates for clinical awareness, then links to the original publisher for the full article and most current context.