ClinicaliQ Trial Snapshot
- Fast Food Online Delivery Purchase Behaviour in the Presence and Absence of Price-based Incentives — Recruiting • Non-phase study • Gastroenterology • NCT07368881.
- Removing price discounts from fast food delivery apps slightly reduced calorie selections, but effects were unclear and based on hypothetical choices only.
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What This Trial Is Studying
Consumption of out-of-home (OOH) food is associated with significantly greater energy and less-healthy nutrient (i.e. fats, salt and sugar) intake. The price of food is a key consideration of food choice, particularly for individuals of lower socioeconomic position (SEP). Little research to date has examined the causal effect of removing price-based incentives on purchasing behaviour in OOH food settings. One online randomised controlled trial explored the effect of removing three types of price-based incentives individually and in combination, on food choice through a virtual food delivery platform. This study found…